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THE CONSUMER OCCASIONS
THE
PARTY TRICK

THC drinks are not just alcohol replacements—they’re a new cultural medium for how people unwind, connect, create, and feel.

The PARTY TRICK
(Priming the pump)

  • When: Start of a night out or social gathering
  • Where: Bars, clubs, pre-games, festivals
  • Why: To feel part of the vibe, loosen up, reduce social anxiety
  • Vibe: Fun, buzzed, tingly, sociable, giggly
  • Replace: Alcoholic shots, beer, cocktails
  • Quotes: “It’s like a social lubricant without the hangover.”
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Not Just Drinking Culture. Social Culture.