SCHEDULE
9:30a
Doors Open for Registration
Check-in. Coffee and snacks.
10:00a
Welcome to So Curious
This isn’t your average industry event—it’s a cultural moment. Explore our immersive experience and see how people are redefining the drinking occasion.
10:10a-11:10a
The Consumer and Ownable Occasions
Hear key insights from our research, followed by a panel on the consumer shift away from alcohol. Moderated by Ellen Wilcox, Head of Consumer Research @Listen.
Panelists include:
Samantha Catalina — Astralchemy + CounterMeasures Corp.
Taylor Foxman — The Industry Collective
Julian Cohen — Fmr Canopy
Phil McFarland — Wynk + Wherehouse Beverage Co
Evan Quinn — hiyo
Panelists include:
Samantha Catalina — Astralchemy + CounterMeasures Corp.
Taylor Foxman — The Industry Collective
Julian Cohen — Fmr Canopy
Phil McFarland — Wynk + Wherehouse Beverage Co
Evan Quinn — hiyo
11:20a-12:05p
Building Breakthrough Social Beverage Brands
How brands are unlocking creativity to differentiate, cut through the noise, and win. Moderated by Brentos Fernandez, Creative Director + Partner @Listen.
Panelists include:
Joe Chura — Go Brewing + Easy Man
Justin Tidwell — Nowadays
Lewie Lewis — Flyers Cocktail Co
Lisa Hurwitz — Happi
Jonny Locarni — Magic Cactus
Panelists include:
Joe Chura — Go Brewing + Easy Man
Justin Tidwell — Nowadays
Lewie Lewis — Flyers Cocktail Co
Lisa Hurwitz — Happi
Jonny Locarni — Magic Cactus
12:05p-12:50p
Lunch
12:50p-1:35p
Let’s Go Shopping
Exploring how brands are adapting DTC and merchandising strategies to keep up with changing shopper behavior, retail dynamics and beyond. Moderated by Jeff Cantalupo, Founder + Managing Partner @Listen.
Panelists include:
Emily Heintz — Sèchey
Austin Sawyer — CounterMeasures Corp.
Jon Halper — Top Ten Liquors
Jeff Agase — BrightBev
Aaron Nosbisch — BRĒZ
Panelists include:
Emily Heintz — Sèchey
Austin Sawyer — CounterMeasures Corp.
Jon Halper — Top Ten Liquors
Jeff Agase — BrightBev
Aaron Nosbisch — BRĒZ
1:45p-2:30p
The Consumer Trust Barometer
Exploring how brands win trust with smart regulations, better ingredients, and new standards for success. Moderated by Jimmy Semrick, Co-founder + CEO @Brella Pak.
Panelists include:
Diana Eberlein — Adult Beverage Alternatives
Alexander Choi —Perfectly Dosed
Glenn McElfresh — Plift
Brad Nichols — Best Bev
Jack Sherrie — Delta Beverages
Panelists include:
Diana Eberlein — Adult Beverage Alternatives
Alexander Choi —Perfectly Dosed
Glenn McElfresh — Plift
Brad Nichols — Best Bev
Jack Sherrie — Delta Beverages
2:40p-3:25p
Financing the Future of Social Beverages
Meet the investors shaping the space and the strategies they're using to spark growth. Moderated by Rick Desai, Partner @Listen.
Panelists include:
Seth Yakatan — Katan Associates
Mike Smith — Delta Emerald
Giuseppe Infusino — InvestBev
Brian Schinderle — SSC Advisors
Jake Bullock — Cann
Panelists include:
Seth Yakatan — Katan Associates
Mike Smith — Delta Emerald
Giuseppe Infusino — InvestBev
Brian Schinderle — SSC Advisors
Jake Bullock — Cann
3:35p-4:20p
New Rituals & The Future of Socializing
From bars to festivals, how on-premise channels are adapting and creating new ways to connect with consumers. Joe Lucchese EVP @Groundswell Experiential.
Panelists include:
Mike Raspatello — Raspatello + Co
Peter Berg — Frontier Risk
Natalie Labriola — Salt Shed
Ed Marszewski — Marz Community Beverage Co
Stacey Rodrigues — C3 Presents
Panelists include:
Mike Raspatello — Raspatello + Co
Peter Berg — Frontier Risk
Natalie Labriola — Salt Shed
Ed Marszewski — Marz Community Beverage Co
Stacey Rodrigues — C3 Presents
4:30p-6:00p
The Social Hour
Enjoy our Happy Hour sponsored by Frontier Risk. Meet, try, and discuss the brands who are reshaping this category.
Keep the vibes flowing at the after party
Following the Social Hour, join our event sponsor, Perfectly Dosed, and panel participants from CMC, BrellaPak, and Delta, down the street at Federales starting at 6pm. Note: RSVP’s have closed.
BRANDS