April 8, 2025
All-Day & In-Person
All-Day & In-Person
Morgan Manufacturing
Chicago, IL
Chicago, IL
April 8, 2025
All-Day & In-person
All-Day & In-person
LISTEN’S CONFERENCE FOR SOCIAL BEVERAGES
SO CURIOUS
So Curious: A Social Beverage Conference
A first-of-its-kind conference for Social Beverages. It is an experience designed to immerse attendees in the cultural shift away from traditional alcohol consumption toward a new category we call Social Beverages.This is where hemp-derived THC drinks, non-alcoholic beer, and creative elixirs redefine the drinking occasion.
Our Sponsors:
At a Glance
6 Panels
6 Panels
20+ Speakers
Curated Brands
SPEAKERS
Founder of BRĒZ
Founder of Perfectly Dosed
President of CounterMeasures Corp.
Vice President of Growth at Best Bev
Chair of the Coalition for Adult Beverage Alternatives
Principal at SSC Advisors
Co-Founder and President of Marz Community Beverage Co
Founder + CEO of Sèchey
Co-Founder & CEO at hiyo
Partner + Chief Investment Officer at InvestBev
CCo-Founder + CSO of Plift
Founder of Delta Beverages
Co-Founder + CEO of Cann
Founder and CEO of BrightBev
Co-Founder and CEO of Brella Pak
CEO + Co-Founder of Go Brewing + Easy Man
EVP at Groundswell Experiential
CEO of Top Ten Liquors
Founder of Magic Cactus
Fmr CIO at Canopy
CEO + Co-Founder of Nowadays
Co-Founder + CEO of Flyers Cocktail Co
Co-Founder + President of Happi
Founder of Raspatello + Co
Principal at Delta Emerald
Director of Partnership at Salt Shed
Co-Founder & Chief Development Officer of Frontier Risk
General Manager of Wynk + Wherehouse Beverage Co
CMO of CMC + Astralchemy LLC
Partner at Katan Associates
Revenue Director at Lollapalooza
Founder + CEO of The Industry Collective
AGENDA
10AM
The Consumer and Ownable Occasions
Hear key insights from our research, followed by a panel on the consumer shift away from alcohol.
11:15AM
Building Breakthrough Social Beverage Brands
How brands are unlocking creativity to differentiate, cut through the noise, and win.
12:45PM
Let’s Go Shopping
Exploring how brands are adapting DTC and merchandising strategies to keep up with changing shopper behavior, and retail dynamics and beyond.
1:45PM
The Consumer Trust Barometer
Exploring how brands win trust with smart regulations, better ingredients, and new standards for success.
2:45PM
Financing the Future of Social Beverages
Meet the investors shaping the space and the strategies they're using to spark growth.
3:30PM
New Rituals & The Future of Socializing
From bars to festivals, how on-premise channels are adapting and creating new ways to connect with consumers.
Why Attend?
What you will learn
This conference brings to life the consumer’s perspective — we’ll discuss the future of social beverages and dig into the topics and headlines driving this changing category.Who you will meet
Connect with entrepreneurs, brands, suppliers, co-manufacturers, distributors, retailers, and investors—all driving the industry's growth and infrastructure.What to expect
The format features firesides and panels exploring the social beverage movement from a consumer perspective. Gain data-driven insights, fresh ideas, and valuable connections to fuel this fast-growing category.
About Listen
Listen is a consumer-obsessed VC firm.
Founded in 2010, Listen partners with founders to build disruptive brands at the tipping point of behavior shifts. Listen operates a concentrated, high-ownership strategy investing both capital and capability in each portfolio brand leveraging its team of investors, consumer-insight experts, and creative capitalists.Our portfolio: Calm, Factor, Miss Grass, Black Buffalo, Own Up, Sigo Seguros, Go Brewing, and more.