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THE CONSUMER OCCASIONS
THE
BONFIRE

THC drinks are not just alcohol replacements—they’re a new cultural medium for how people unwind, connect, create, and feel.

THE BONFIRE
(Stoking Shared Expreience)

  • When: Small group hangouts, casual outdoor gatherings
  • Where: Around a fire, backyard, beach, boat
  • Why: To connect with close friends in relaxed settings
  • Vibe: Trust, comfort, deep convos, cozy, low-pressure
  • Replace: Beers by the fire, margaritas, joints
  • Quotes: “I’m comfortable and with people I love.”
Explore

Not Just Drinking Culture. Social Culture.